How could we convert inspiring research insights into commercial success for the brands we work with?
We believe that delivering this success starts from thoughtfully & accurately defining the true business issue from the start.
White Rabbit started with a single idea…
How could we convert inspiring research insights into commercial success for the brands we work with?
We believe that delivering this success starts from thoughtfully & accurately defining the true business issue from the start.
How We Do Research
We are experts in building customer behaviour models using advanced statistical analytics and / or qualitative insight models to inform and focus your marketing strategy.
We design bespoke physical, observational, ethnographic, digital and online research solutions grounded in behavioural science that make sense of the relationships that exist between your customers and your brands.
We use powerful brand planning frameworks to unlock insight driven strategy.
The Value We Bring…
We don’t just give you answers to your research questions, we observe & talk to people face to face and in online communities.
Research is all about getting to know people. We bring your customers to life in different and compelling ways so that our client partners get to know them, which means we can combine insight AND strategy to make your marketing work harder.
We love having a story to share with you…Storytelling is one of the most powerful techniques we have as humans to communicate and motivate…Emotional triggers are motivating for both individuals and teams. And sharing these emotional experiences helps bond and align teams around a common goal.
Challenges We Solve…
We are problem solvers and behavioural science experts and we get asked to solve all types of challenges.
We are a nimble boutique agency who are highly collaborative and work with agility to build and test hypotheses, which allows us to pivot quickly on insights, overcoming critical challenges for brands.
We bring customer insights into your commercial world through expertise including advanced statistic capabilities, modelling and forecasting, as well as Empathy Experiences, Ethnography, Design Thinking and creative workshop facilitating.
New Market Opportunities…..We identify, develop, size and frame new opportunities to maximise successful launch levers
CX Customer Journey Mapping…..understanding the need to put patients and customers at the heart of all strategy
Competitive Advantage…..ideating around commercial opportunities for your brands, using our Design Thinking expertise
Brand Strategy…..using marketing led brand planning frameworks to generate insight inspired strategy
Customer Segmentation…..merging art and science to deliver powerful segmentation models. Our segments are always distinct, different, identifiable and deliver a clear value proposition to help brands compete effectively
Communication Optimisations…..working with partners to develop engaging brand narratives that speak to customers hearts and heads
Market Modelling and Forecasting…..Our sophisticated modelling capabilities can deliver powerful and accurate forecasts to deliver on ROI
Advanced Analytics…. choice modelling, tracking, data mining, new product development, product optimisation, econometric modelling, data fusion, and advertising effectiveness….to name a few
The Team…
We are a fearless team with a diverse background of skills who produce fantastic results with drive, good humour and energy.
By spending the time up front answering the true business issue, we can unlock opportunities to create growth; informing and focusing brand strategies that engage patients, consumers & healthcare professionals with your brands & business.
What They Say…
